Explainer videos are powerful tools for conveying information, telling a story, and engaging your audience. However, one of the critical decisions you’ll need to make is the choice of an explainer video style…
In this guide, we’ll explore the key considerations to help you make an informed decision.
1. Understand Your Audience
The first step in choosing the right style for your explainer video is understanding your audience. Who are they? What are their preferences? What problems are they trying to solve? By gaining a deep understanding of your target audience, you can tailor the style to their tastes and needs. For example, if you’re targeting a tech-savvy audience, a modern and sleek animation style might be suitable. On the other hand, if your audience is more traditional, a classic and illustrative style could be a better fit.
2. Clarify Your Message
The style of your explainer video should align with the message you want to convey. Is your message complex and data-driven, or is it more emotional and narrative-based? If you’re explaining a technical product or service, a whiteboard animation or motion graphics style might be effective for breaking down complex concepts. For emotional or storytelling messages, character animation or live-action could be more engaging.
3. Define Your Brand Identity
Your explainer video should reflect your brand identity. Consider your brand’s colors, typography, and overall design aesthetic. The style of your video should seamlessly integrate with your brand’s visual elements. Consistency in branding helps in building trust and recognition with your audience.
4. Set Your Budget
Different animation styles come with varying production costs. While you might have your heart set on a particular style, it’s essential to be realistic about your budget. Discuss your budget constraints with your animation team, and they can recommend styles that deliver the desired impact within your financial constraints. Remember that high-quality content is often more important than fancy animations.
5. Assess Your explainer video style’s Timeline
The timeline for your explainer video project is another crucial factor. Some animation styles may require more time for production than others. If you have a tight deadline, you may need to opt for a style that can be executed efficiently without compromising quality.
6. Consider the Call to Action
Think about the desired action you want your audience to take after watching the explainer video. If your goal is to drive conversions, the style should be geared toward building trust and persuading viewers. If it’s to increase brand awareness, the style should be memorable and shareable.
7. Seek Professional Guidance
Choosing the right explainer video style can be a daunting task: it requires a lot of testing, design research and trial and error. Fortunately, you don’t have to do it alone. Consult with professionals, such as animators or video production experts, who have experience in creating successful explainer videos- And Yes, that’s us! We can provide valuable insights and recommendations based on your unique goals and audience. We can create your strategy for free, and we have a 100% money back guarantee in case you don’t like the style (But rest assure- You are going to love our work, and your audience too)
Conclusion
In the world of explainer videos, one style does not fit all. The right style depends on your audience, message, brand identity, budget, timeline, and desired call to action. By carefully considering these factors and seeking professional guidance, you can select the style that best serves your goals and ensures your explainer video resonates with your audience, ultimately achieving the desired impact.
Ready to embark on your explainer video journey? Contact us today to discuss your project and discover the perfect style to convey your message effectively.
